Marketing Strategy Day for Schools - 30th November - Washington DC

You have a new President, we have a new Prime Minister. But parents still need GREAT schools to send their children to.

Join other leading USA schools on Wednesday 30th November 2016 for a FREE marketing strategy day for schools. We call it #intSchoolsLIVE.  On the back of SOLD-OUT events, the UK, Bangkok, Hong Kong & Malaysia - we thought it would be great to do one "stateside". 

Get inspired, and spend a day with @intSchools, and other school marketers, to help get the most out of digital marketing this academic year.

The world of tech/web/mobile/social is changing more rapidly than ever. We are opening up our 'Secret Box' of tricks, sharing our 'Magic Sauce' - and letting you into our creative, digital & social world (which is rather fun)!

Wednesday 30th November

VENUE:

British International School of Washington
2001 Wisconsin Avenue, NW
Washington, DC 20007

10am - 4pm
Cost: FREE (whoop whoop)

In association with The British International School of Washington
Coffee/Tea and a light lunch will be provided.

 

 

WHAT WILL WE COVER?

  • A New Dawn. What will a Trump Presidency do to your market?
    • CEO & Founder, Simon Noakes will share his insights and intel on key areas to consider this coming 12 months and beyond - to ensure the foundations are in place for a #FutureSchool outlook.
  • Put the User at the Centre!
    • Stop buying technology!! FIRST understand the different needs and journeys of: 
      • prospective families
      • current families
      • alumni
    • Deliver effective Parent Comms
    • Why do parents in the USA want to buy into your school?
  • Make your Marketing STAND-OUT
    • Your school is unique, so why does it look like every other school. It shouldn't. Let's ignite your creativity ;-)
  • #ContentStrategy & Social Media Blueprint
    • How to develop an effective content strategy that works for your school.
      • WHAT stories can you tell?
      • WHERE should you tell them?
      • WHO will be telling these stories?
    • The architecture to an effective social naming strategy
  • Monitoring/Scheduling
    • Which social media tools to use? We will compare:
      • Buffer, TweetDeck, Hootsuite, SproutSocial, etc.
  • Measurement
    • Making sense of all this DATA
      • Google Analytics
      • Twitter/Facebook Analytics
      • Other metrics/tools