Video can be a great medium to learn more about social media. There are a ton of videos on YouTube that can be very useful for you. Here are 3 of our favourite videos that you can learn more from. Take a look at some of the related videos too.
Investing in Non Measurable Serendipitous Marketing
Why we love it: this video shows exactly how, although social media can sometimes be immeasurable, there is huge value in it. Making an investment (effort, or cost) in social media marketing can lead to random returns, you cannot predict what value will come out of it.
Alexis Ohanian: How to make a splash in social media
Why we love it: this is very much an oldie but goodie. It is almost 5 years old, but this video is still very relevant - it shows how far behind many businesses (especially schools) are. There are real people behind social media and sometimes we forget that. There are fun, interesting stories coming out of schools everyday that should be shared. Social media doesn’t have to be so serious. This is great story about communities, being human, and whales…
The Future of Social Media Marketing w/ Gary Vaynerchuk
Why we love it: Gary Vaynerchuk is a great speaker and advocate on social media. He gets it. There are a lot of lessons to be learnt from this video. A part of this video that we love is when Gary talks about the different types of content for each social channel. Pinterest is for pretty pictures. Tumblr is for more fun, light hearted GIFs. The demographics can be very different for social media channels and it is important that schools choose the right kind of content and voice for each channel.