#BackToSchool Marketing Strategy Days

Dust off the holiday blues, get inspired, and organise your marketing toolkit

Spend a day with @intSchools - and other school marketers, to help get the most out of digital marketing during the 2017/18 academic year.

On the back of sold-out events around the world this past academic year, we are coming back to the UK, UAE and the USA.

WHAT WILL WE COVER?

  • NEW TRENDS for 2017-2018 Academic Year
    • Founder & CEO @SimonNoakes will be sharing his thoughts, research and intel on:
      • what has changed the past 12 months? A quick year in review (lots has happened!)
      • what is NOW important, and what IS NOT in the coming year
      • the future of #SchoolMarketing
  • Put the User at the Centre!
    • Stop buying technology!! FIRST understand the different needs and journeys of: 
      • prospective families
      • current families
      • alumni
    • Deliver effective Parent Comms. Stop being “Busy Fools"
  • Make your Marketing STAND-OUT
    • Your school is unique, so why does it look like every other school. It shouldn't. Let's ignite your creativity ;-)
    • Develop 'buyer' personas
    • Understand WHY people choose your school
    • Deliver a campaign to attract your prospective families
  • What is a #ContentStrategy? Stop chasing content!
    • Put in place a workable architecture to an effective social naming strategy
    • How to create and manage an effective content strategy that works for your school.
      • WHAT stories can you tell?
      • WHERE should you tell them?
      • WHO will be telling these stories?
    • Learn to curate ‘content experiences’ for your stakeholders
  • Search Engine Optimisation (SEO) - what does Google care about?
    • How does your school website perform?
    • 20 actionable steps you can take away and start implementing
  • Using Facebook, Instagram & Google Ads
    • Which PPC/SEM & Social Ad platforms should you be using?
    • Learn how to measure ROI easily and drive admissions

UPCOMING EVENTS

🇬🇧 United Kingdom 🇬🇧

Wednesday 30th August '17 - BRISTOL

Venue: Badminton School (Directions)

Thursday 31st August '17 - LONDON

Venue: Wimbledon High School (Directions)

Monday 4th September '17 - SOUTHAMPTON

Venue: The Gregg School (Directions)

Thursday 7th September '17 - YORK

Venue: TBC

Friday 8th September '17 - NOTTINGHAM

Venue: Nottingham High School (Directions)

Monday 11th September '17 - GLASGOW

Venue: TBC

🇺🇸 United States 🇺🇸

Tuesday 12th September '17 - NEW YORK

Venue: The British International School of New York (BISNY) (Directions)

Thursday 14th September '17 - BOSTON

Venue: TBC

🇦🇪 U.A.E / Middle East 🇦🇪

Monday 18th September '17 - DUBAI

Venue: Jumeirah English Speaking School (JESS) (Directions)

Wednesday 20th September '17 - ABU DHABI

Venue: The British School, Al Khubairat (BSAK) (Directions)