We’re only on day 6 but #SocialAdvent is already proving very popular with schools. It is great to see the variety of tweets being shared. We want to see more schools take part and hope to see your school join us.
Throughout the 25 days, we will be sharing our favourite tweets. This is a fantastic opportunity for school marketers to see how other schools tweet and communicate. It’s also a great bit of fun!
If you haven’t seen them already, take a look at the 25 tweets to share through December.
@SexeysSchool Kicks it off with this festive tweet!
— Sexey’s School (@SexeysSchool)
Best Video. We enjoyed @bablakeschool's introductory video
— Bablake (@bablakeschool)
#Hashtag. Hashtags should spur a conversation. That’s why @KingsGroupSL's is our favourite for the day.
— King’s Group (@KingsGroupSL)
Comedian. Wow, day 3 was full of hilarity. We particularly loved @AdcoteSchool's joke. It was funny, festive and related to schools!
— Adcote School (@AdcoteSchool)
InstaHero. It is still early in the day but we really like this Instagram photo from @thedustonschool.
— The Duston School (@thedustonschool)
The Foody. This day has been fabulous! There have been lots of tasty looking dishes on display and a range of schools participating. It’s been very difficult to choose our favourite but this tweet from @RGSHW was unique. It was good to see the pupils involved in cooking their meals.
Snappy Happy. Day 6 is sharing a photo from a recent event. Get involved!
This Christmas, we’re all going to get creative. Schools have had a great year on Twitter and you’re going to end it on a high. The problem many school marketers have is coming up with engaging content on a daily basis. We thought we could jump in and give you a hand.
Every day we are going to be setting a different challenge. So, for 25 days you will have something new to share on Twitter. The idea is that you will be able to share things that your communities will be interested in. It also helps you get into a rhythm of tweeting (and will hopefully inspire you too!).
To take part, and be in for a chance to win daily prizes, post your tweets using #SocialAdvent. You will be able to follow along and find inspiring content from other schools. We will be monitoring #SocialAdvent every day and picking our favourite tweets for each badge.
We want to see the school marketing community grow and improve.
Day 1: Post a great video of your school on YouTube
Day 2: Create your own #hashtag
Day 3: Make us laugh in 140 characters (keep it clean!)
Day 4: Share a great photo of your school on Instagram
Day 5: Share a picture of the best lunchtime food on offer at your school
Day 6: Tweet a photo from a recent event (try a cool filter)
Day 7: Share an ‘on this day…’. Hint: Wikipedia is useful!
Day 8: If your school is on a trip, tweet the location and picture #festivetrip
Day 9: Sell your school in 6 seconds using Vine
Day 10: Tweet a Christmas pun
Day 11: Share a snowman related tweet (preferably a photo!)
Day 12: Get a retweet from a famous Alumni (or Celebrity). Bonus points for highest #socialscore of retweeter
Day 13: Post an audio clip of your school singing a festive carol #SchoolCarols
Day 14: Tweet an inspiring quote from somebody
Day 15: Post a picture of your school’s Christmas tree. If you don’t have one, post a picture of a tree at your school!
Day 16: Conduct a Favourite/Retweet poll - ask a question to your community (Retweet for Yes / Favourite for No)
Day 17: Congratulate somebody from within or outside of your school
Day 18: Tell us a fact
Day 19: Share an interesting Christmas article
Day 20: Suggest somebody to follow
Day 21: Discover a new and interesting stat and share it
Day 22: Share some news about your city/town or village
Day 23: Share your favourite Christmas song - or ask your followers theirs
Day 24: Share a Christmas message
Day 25: Schedule an interesting Merry Christmas tweet!
So, for example on the 12th December you could tweet “Did you know? There are more than 10 million bricks in the Empire State Building! #socialadvent”.
And, on the 14th you could tweet “Every child is an artist. The problem is how to remain an artist once he grows up. - Pablo Picasso #socialadvent”.
The dos and don’ts of social media. It’s a popular topic for blogs. We thought we could mix it up a little bit and see if it is possible to relate the 7 deadly sins to life on social media. The 7 deadly sins will be applied to the people behind business accounts, those who are the voices and personalities of brands.
Here we go, then. Do you fall foul of any of these? You probably know people whom are guilty!
Schools are joining the Twitter party at a rapid rate. Our research has shown that 73% of independent schools have at least signed up to Twitter. However, many schools struggle to be successful on the platform. There is a lack of knowledge and strategy.
These 5 tips can significantly improve your school’s Twitter performance.
Audience behaviour is often the first thing people will look at in their web analytics package. How many people visited your website? How long did they stay for? Did they like the content? These insights provide a basic understanding of the website performance (and your marketing performance!), particularly when measured over time. Are the trends consistent or are they changing over time?
When you log into Google Analytics, the first round of data you receive is the ‘Audience Overview’. This data provides you with a very basic overview of your site, but that is exactly what it is: an overview. An overview is only useful when the limitations are understood - these limitations, without understanding will only lead to misinformed decision-making.