How Social Media Affects Your Career Prospects

The best preparation for good work tomorrow is to do good work today.
— Elbert Hubbard

How many ten year olds are thinking about their future careers? Even from an early age we dare to dream...

  • "I want to be an astronaut!"
  • "I want to be a nurse!"
  • "I want to be a rockstar!"

At a similar time, children are also beginning to use social media.  

75% of children between the age of 10 and 12 have signed up to at least 1 social media account. 

Why is this important? 

A child's future career prospects could be being damaged by their digital footprint. 

Is an employer really going to care about what I posted on Instagram when I was young? 

A prospective employer may not trawl through years and years of social media posts, and judge you on an incriminating photo posted in your younger years. 

However, it's important from at the age we start using social media that we understand the consequences of what we post. Not having this awareness could one day cost a child a dream career they have worked so hard towards, purely because of some silly social media posts.

MANAGE YOUR DIGITAL FOOTPRINT

Are employers really looking at my social media page?

There's a good chance that these three will be looking at your social media profiles, if you applied for job with them. 

There's a good chance that these three will be looking at your social media profiles, if you applied for job with them. 

43% of employers use social media to research job candidates
— CareerBuilder

Only 43% of employers? Let's put that into perspective. That's nearly one in every two jobs you will apply for. It's more than likely you'll be applying to a plethora of jobs - so there's a very good chance your social media will act as a CV.

Just how competitive is the modern job market? 

The job market is tough. Finding a new job can be a long and stressful process. So make it easier for yourself and be vigilant about what you post on social media. 

Okay, so what makes a bad social media post? 

Contrary to many beliefs of students, the ability down a point is not considered an impressive skill outside of University.

Contrary to many beliefs of students, the ability down a point is not considered an impressive skill outside of University.

Unsurprisingly, a lot of it is common sense. Social media is fantastic because it gives us a platform to express ourselves and showcase our unique personality. However we must be careful of what we are sharing.

55% of employers have reconsidered a candidate based on what they have found on social media. So be vigilant on what you are posting.

Here are the worst things you can post on social media:

1. The worst thing you can do is make any kind of references to illegal drugs. That should probably be common sense — but in case it’s not, know that 83% of recruiters say doing so is a strong turn off. (Perhaps more interestingly (or worryingly): 2% of hiring managers think it’s a positive.) 

 

2. Also on the “obviously don’t do this” list are “sexual posts,” which 70% of recruiters say will count against you (only 1% are fans).

3. 66% of employers were instantly turned off by posts with "any kind of weapon".  References to violence is a turn off for employers! 

4. THIS ONE IS A BIG ONE. 44% of employers find posts about alcohol concerning. Now this does not mean you can never upload a photo of you with a drink. It means be responsible, and be aware of the perception you give.

GOOD EXAMPLE

BAD EXAMPLE

The golden rule: Don't upload anything you would be ashamed for your parents to see! 

5. Don't be a potty mouth - Sure, by the age of thirteen or fourteen many teenagers have built up an impressive repertoire of obscenities - but there is no need to share your vast knowledge of rude words with the internet, keep them to yourself. 

Where will employers be looking? 

Okay so we have established that employers WILL be looking at your social media profiles, but where will they be looking? The internet is a big place but employers WILL find you.

Social media networks are built so that it's easy to find who you are looking for, and no doubt your job application will list the details that they need to find you. 

1. LinkedIn: Unsurprisingly, 94% of all employers who look at candidates social media profiles look at LinkedIn. LinkedIn is your professional social network so there should be nothing incriminating what so ever (hopefully!). These numbers do stress how important it is to have LinkedIn. Why not run a workshop in your sixth form on how to create the perfect LinkedIn profile? 

2. Facebook: It's no surprise that after LinkedIn,  Facebook (the world's biggest social media network) is the most looked at social network with 65% of employers looking at candidates profiles. 

3. Twitter: 55% of employers will look at your Twitter profiles. Many people think that Twitter is trickier to find but employers WILL find your profile. People will generally post more incriminating things than they would on Facebook on Twitter because they use it as a network to post their daily thoughts and feelings...so be cautious. 

4. YouTube: 15% of employers will look at your YouTube channel. So the next time you feel like uploading a video of how to down the perfect pint or swear in 120 different languages...think twice! 

5. Other networks: 13% of all employers look at other social networks. This can be anything from Instagram to Snapchat. So the best rule here is to just be careful across every network you use :) 

 

It's not all gloom and doom

Let's see that smile :) 

Let's see that smile :) 

We are not trying to scare you. The great thing about social media is that it is your own personal space where you can showcase your own unique personality :) 

Here are some useful hints to what you can post on your social media profile to leave a positive impact on employers: 

1. Share your blog: Share your blog posts on your social media channels. Employers love to see what you do in your own time. Show off your blog, it will be sure to impress a prospective employer (if the content is good).

2. Share your hobbies / interests: People want to employ interesting people who are passionate about something. If your an avid footballer, dancer or even a geologist, share related content and images to show employers you're an interesting person.

3: Use proper grammar and spelling: Just because you are posting on social media doesn't give you an excuse for slack grammar and spelling.

What-did-you-say-Anchorman-GIF.gif

4. Be interesting: Employers will look at thousands of social media profiles. Social media is YOUR platform, it is YOUR stage. Embrace the stage to showcase your unique personality. Being different will really catch the prospective employers eye. 

5. Embrace video: Video is becoming more and more prominent on social. Video is a fantastic way to really showcase yourself and to leave an impact on employers. Create a YouTube channel and embrace video to leave a lasting impression. 

 

Now go and chase those dreams!

Social media gives everybody a platform to go and express themselves but it's important that we know what mistakes we can make to scare off prospective employers before we start using it.

For more information about using social media safely check out our social media guide for parents. 

We would love to hear any thoughts/comments you have below. 

A beginner's guide to: Instagram

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be
— Kevin Systrom - Instagram Founder

Instagram is one of the hottest social media networks among young people. It is second only behind Facebook (which owns Instagram). Instagram is nearly 5 years old but since Facebook acquired Instagram back in 2012, Instagram has become immensely popular with young people. 

So just how popular is Instagram?

  • 400 million monthly active users
  • 41% users are aged between 16 and 24
  • 488 Instagram photos uploaded in 1 second
  • 90% of users are younger than 35
  • 14 million UK users
  • 64% of users are female in the UK

Why it's so important that we understand it?  

 

The first reason everyone needs to understand Instagram is because of the substantial growth.

It is the 8th most popular social network in the world and is the fastest growing social network in the world. Since 2012 the Instagram has averaged an 120 million increase in users per year. 

So why is Instagram so popular with teenagers and why is the growth so substantial? 

The History 

An early sketch of the Instagram app, and the first every Instagram image, taken by founder Kevin Systrom.

An early sketch of the Instagram app, and the first every Instagram image, taken by founder Kevin Systrom.

Mobile photo and video sharing app Instagram has revolutionised the way we share photos, growing from a small startup in 2010 to a hugely popular service used by over 400 million people worldwide.

Kevin Systrom and Mike Krieger launched Instagram in October 2010. The app rapidly gained interest, with over 1 million people using the app in the space of just two months.

The app looked to digitalise the "Polaroid camera" - capturing a moment in time in the modern era.... hence the design of the Instagram logo! 

This led to Facebook acquiring Instagram for what now seems a bargain price of 1 billion dollars in 2012. 

In 2013 Facebook added video allowing users to add videos between 3-15 seconds long. This is probably the biggest change to Instagram to date. 

Since Facebook acquired Instagram in 2012 the biggest thing has been the growth... 

Instagram has gone from 40 million to 400 million users in three years! 

We are not sure what the future holds for Instagram but we are sure the amount of users will only rise and rise...

So why is Instagram so popular?

Instagram has won many exceptional accolades including the #1 iPhone app off all time! Instagram is exceptionally popular with young people and the reason is...

You can capture that 'Instagram moment' 

Instagram was based on the idea of digitalising the polaroid camera, taking a snapshot and quickly showing it to the world. 

To allow you to capture that 'Instagram moment' the creators of Instagram created a beautifully simple app which is easy to use and provides an unbeatable user experience. Since Facebook acquired Instagram the app has only become more slick and grown in popularity. 

Filters 

What makes Instagram very popular is the 'filter' feature. Once you have taken a photo on Instagram you are able to apply a selection of filters giving your pictures that artistic edge. 

Instagram users challenge themselves to take engaging, creative, artistic photographs to really stand out from the crowd. These easy to use filters turn the average person into an artist! 

So how do I use Instagram?

Creating an Account 

1. Download: Instagram can be downloaded for free on Android and iOS devices. Once you have it installed, open it on your phone. You'll have the option to login with an existing account or create a new one.

2. Sign up with Phone / E-mail / Facebook: Instagram allows us to sign up using either a phone number, e-mail or Facebook. Any method is fine. You can connect your Instagram to your social accounts once your account is set up.

3. Add your information and a profile picture: Provide your name, desired username (5 character plus) and your password. Once all information is added, add your logo as your profile image.

It's important to have a sharp, professional looking icon. Also this can only be changed on mobile. No uploads on desktop on Instagram... it's all mobile.

4. Let's find you some friends: Now your account is created...hooray! Instagram now allows you to add find friends to follow. You can simply connect your account to Facebook and add contacts via Facebook or find contacts in your phone. 

5. Add your profile bio: Now your account is created, it's time to edit your bio. From here you can add a short bio about your school, website and a contact number for people to reach your school.   

 

You are now all set up and ready to go on Instagram :) 

 

What files can I upload? 

You can access Instagram on desktop but Instagram actually only allows you to upload images from mobile and tablet.

The majority of photos and videos you take are taken natively through the Instagram app itself.

However if you wish to take a photo your phone/tablet's camera and upload it later, please ensure your phone takes photos in the following format: (This will be the case with the majority of devices)

•JPEG, PNG.

You can you upload other file types such as GIF’s but you will not be able to apply Instagram filters/tools after publishing.

Videos are recorded directly through the Instagram app and can be a maximum of 15 seconds.

What to upload? 

When you log-in to your Instagram using your account credentials you will be directed to your personal Instagram profile.

1. In the navigation bar at the bottom of the page select the "Upload" button.

2. After selecting the upload button you will be directed to the upload page. Here you have three options: 

  • Option A) Library. Upload photos already stored on your phone.
  • Option B) Take a photo.
  • Option C) Take a video. Select one of the three options. 

3. When you have uploaded or taken a photo /video you will be taken to two more pages. Filters and tools (see above). From here you can apply effects and edit your picture.  

4. Finally when your photo is uploaded and you have applied any filters or edits that you wish, you will be directed to the share page. Always upload to 'share to followers'. From here you have several options. Once you have chosen where you want to post the picture hit the 'share button'. 

  • Upload to Twitter
  • Upload to Tumblr
  • Upload to Flickr
  • Upload to Facebook
  • Tag people (tag an Instagram user)
  • Location (add where photo was taken)
  • Description 

CONGRATULATIONS!!!! You are now an Instagram rockstar! 

Well you have the basics.... keep an eye out for more blogs in the future to further you Instagram knowledge young padawans. Or if you really cant' wait until then get in touch with our expert social team who can provide unbeatable social training :) 

We would love to hear any thoughts or comments you have on Instagram below.

Telling your school's story with video

Filmmaking is a chance to live many lifetimes
— Robert Altman

The infamous film showed French workers leaving the factory after a hard day at work. 

  The world's first video "La Sortie de Usine Lumière à Lyon (1896)" 

 

The world's first video "La Sortie de Usine Lumière à Lyon (1896)" 

200 years on and video is EVERYWHERE:

  • 4 billion daily video views on YouTube
  • 300 hours per minute of video uploaded to YouTube
  • By 2017 74% of all content on social media will be video
  • Snapchat users watch 8 billion videos per day
  • Half a trillion Vine loops a year 
  • 1.5 billion daily Vine loops
  • 600% yearly growth in video posts on Instagram since 2014

 

Many social media experts (including ourselves 😉 ) have predicted that 2016 will see the rise of video on social media. 

It's predicted that, by 2017, nearly 74% of all content on social media will be video! 

Perhaps you didn't know it was possible to upload video to some of these social channels...

...so here is the complete guide to uploading video on social media! Enjoy :)

YouTube 

The home of video!

YouTube is now 11 years old. It seems like it has been a part of our lives forever. 

If you have verified your YouTube account you can upload pretty much any video, any size, any length. 

 

- Not verified your YouTube account yet? Click Me :D

 

Here is what YouTube has to offer: 

  • 128 GB maximum file size (The Lord of the Rings trilogy in blu-ray is roughly 35GB, so to upload a 128GB video it would take something very special). 
  • 11 hours maximum video length: People may lose interest after 10 hours (we don't mean to be pessimistic- sorry). 
  • Upload as many videos as you like: The only restriction on YouTube is that after 2000 video uploads you may only upload 50 videos a day. They're generous. 

YouTube should be the centre-point of your school's video content. It's the second biggest social network in the world and is taking over television for attention. 

Have you ever seen the first YouTube video? 

 

For a great example of how to use YouTube in schools  check out our "For the love of social" blog post. 

Vimeo 

Vimeo is actually older than YouTube! It's one of the oldest social media websites. Vimeo is a dedicated video-sharing service. 

Vimeo was the first website to support HD video and has had a long association with high quality videos. Vimeo is arguably a much more professional network than YouTube.

Vimeo tends to be the professional film makers choice - but if you want attention and reach YouTube is your 'go-to' video platform.

What are the features of Vimeo? 

  • 500MB per week of upload space
  • Unlimited HD embeds
  • The ability to upload up to 10 videos per day
  • The ability to create 1 Channel, 1 Group, and 3 Albums
  • The ability to download converted video files
  • Basic-yet-robust privacy controls
  • Basic embedding features

To really utilise Vimeo you need Vimeo Pro - which costs £137 a year. We believe that YouTube is better for schools needs. Vimeo is really for professionals and active members of the filmmakers community. 

Feel free to try Vimeo but we strongly recommended YouTube for schools. 

Facebook 

The world's biggest social network. So just how has video grown on Facebook in recent years? 

YouTube has 4 billion daily video views.... Facebook has 8 billion daily video views!!!

These statistics are crazy! In 2014 Facebook had under 1 billion daily video views and in the space two years has doubled the number of daily video views which they are on YouTube. 

You probably hear a lot of statistics around Facebook video views, something to be aware of is that Facebook autoplays videos and counts a view as 3 second play.

So although Facebook video stats are incredible, the likelihood is that the view counts may be lower than reported.

So what are the features of Facebook Video? 

  • 20 minutes maximum video length 
  • 1 GB maximum video upload. 

Unbelievably, Facebook does not officially list this anywhere officially. We had to dig out the information from a Facebook FAQ!!! The main restriction here is the file size. It's unlikely a Facebook video will ever be over 20 minutes. 

So why is Facebook video so popular if it appears so restricted? 

Facebook's timeline and newsfeed style supports video content fantastically because of the invention of the autoplay feature and the impact it has made.

Of Facebook's 1.59 billion users, a staggering 1.442 billion users are on mobile.

An overwhelming majority of Facebook users are on mobile. Videos autoplay in people's news feed. Facebook video is fantastic and is the Facebook feature which gets the most user engagement. 

The reason the limit and size aren't a problem is because Facebook videos should be short, engaging and to the point. 

EXAMPLE: Your school is putting on a play....

- Create video marketing content on Facebook to advertise the play. 

- Upload the full video of the play on Youtube 

Facebook video is immensely popular. The next time you are on Facebook scrolling through your news feed, just look at how much video there is and see what content grabs your eye. 

Twitter 

Twitter seems to be changing a lot recently. Ever since Twitter developed the autoplay feature for video it has been a massive hit. The prominence of video on Twitter has been very apparent to all.  

SO WHAT ARE THE FEATURES OF Twitter VIDEO? 

  • 15MB file size limit 
  • Duration should be between 0.5 and 30 seconds.
  • Frame rate should be 40fps or less. 
  • MP4 files only

Twitter video is very, very restricted. It is restricted for a reason however. 

If Twitter were to allow lengthy video with a massive file size it would really go against the whole ethos of Twitter. Twitter videos should short and to the point. 

Twitter videos are a great opportunity to share real-time bursts of content. 

The key phrase here is "real-time". 

Post real-time video, like you would do real-time tweets. Twitter is your 'what's happening?' channel. Everything is LIVE.

If you want to upload a video to archive it, so you can forever cherish the moment, then YouTube is the place to go. 

Instagram

'I thought that was for pictures - right?'

Initially, a purely photo-sharing service, Instagram incorporated video sharing in June 2013, allowing its users to record and share videos lasting for up to 15 seconds. 

SO WHAT ARE THE FEATURES OF Instagram VIDEO? 

  • Maximum video length of 15 seconds
  • 15MB maximum file size
  • MP4 file uploads only 

Instagram video is functionality is very, very similar to Twitter (if not exactly the same). 

Instagram is a real-time photo and video sharing network. Although Instagram does archive content more so than Twitter, uploads are intended to be short and sweet. 

Instagram videos are fantastic for breaking up people's Instagram feed. 

Instagram trumps Twitter for engagement. 

    Instagram is one of the best social networks for engagement and posting native video will only boost your chances of delighted viewers. 

    Visuals on social media are EVERYTHING and this is why Instagram is such an engaging social network. 

    For a great example of how to use Instagram in schools check out our "For the love of social" blog post. 

    Vine 

    Vine - Twitter's best friend. Founded in 2013 Vine was created to work in unison with Twitter. Vine adds a whole new dimension to video content on social media. 

    SO WHAT ARE THE FEATURES OF VINE VIDEO? 

    • 6 second maximum video length
    • Looping videos 
    • Camera records only while the screen is being touched, enabling users to edit on the fly or create stop motion effects
    • Vines can be viewed on desktop but only uploaded via mobile

    Vine allows you to be super creative. This is just one fantastic example of how to utilise Vine's stop-motion features. 

    Vine is a really unique application that add something different and original into your news feed. 

    Download the Vine app and try it out for yourself. The best way to learn Vine is to try it out for yourself.  Check out the beginners guide to Vine. 

    Periscope 

    The original periscope was first invented back in the 1400's to help pilgrims see over the crowd at a festival but unsurprisingly this is not the periscope we are referring to.

    What's more real-time than live streaming? Periscope launched back in March 2015 and has propelled live streaming into the mainstream. 

    As we predicted in our social media predictions 2016 blog! Periscope live streaming has been integrated into Twitter.

    SO WHAT ARE THE FEATURES OF periscope VIDEO? 

    • Mobile/Tablet apps only, no live streaming from desktop. Though you can watch a stream on desktop.
    • Periscope has its own channel on Apple TV. Watch people's live streams as a unique television channel. 
    • Public/Private streaming. Either stream directly to your adoring public or just a select group of people.  
    • Periscope is live, it is not edited or tampered with. What you see is what you get. Real stories and a real insight into peoples lives.
    • It's free. How much would you have to pay to broadcast an event several year ago? Periscope is free and you can broadcast any event live from your mobile phone. 

    Check out our "Streaming your stories as they happen" blog for information about live streaming. 

    Snapchat 

    Founded in 2009, Snapchat is now a household name and one of the hottest social media among young people. It is the 3rd most popular social media channel for teenagers only behind Facebook and Instagram. 

    • 8 billion daily video views 
    • 10 second maximum video length 
    • Native video recording only (can only record on app)

    Snapchat video uses a style of messaging called 'ephemeral messaging'. This means that once your video is sent to the recipient(s) it will automatically delete after they have viewed the message. 

    You can post a video to your 'Snapchat Story'. This will make your video available to view for 24 hours to all of your followers. Snapchat stories have great engagement. 

    Subscribe to #SchoolBytes for our ultimate Snapchat guide coming in the next two weeks :) 

    Video has become a massive part of all social media channels and will only become more influential on social media over the next few years. 

    It's really important and beneficial for your school to start getting involved with video now across all platforms. Have a go and experiment with posting video content on your various social channels. 

    We would love to hear and comments/thoughts you have on video and social media below :)