Which social media should your departments use?

Does your school have a Twitter account or Facebook Page? If the answer is yes, that's great! The demands of modern times require modern solutions - social media is one answer to the ever-growing demands of school marketing.

But how far does your presence on social media go? How about a school YouTube account for sharing all your awesome video content? What about Instagram and Flickr - two places to host photos and images? No? What about SoundCloud for audio? Issuu for publications? Pinterest for inspiration?

All of these channels offer something new to your school's marketing - and should all be considered important tools to make use of.

Knowing how to use them is important - of course! But being able to see how they can fit into your school, which departments and subjects they can be applied to, and understanding that their limitations are often your own is essential if you want to ✨STAND OUT✨ with your marketing.

YouTube: the place for video!

Twitter and Facebook are both very capable of hosting video content, but there are significant limitations. Did you know, for example, that videos directly uploaded to Twitter cannot exceed 140 seconds?

YouTube is hands down that best place to primarily host all of your school's video content, before disseminating across your other platforms (as simple as sharing a URL). 

Which departments?

Performing arts: drama and music both have a very comfortable home on YouTube. In fact, YouTube is regarded as the top music streaming service - topping actual dedicated music streaming services such as Spotify and Apple Music! 

Make use of YouTube for school concerts and shows - it will be greatly appreciated by those parents who were unable to attend the live performance. 

Sports: Similarly, your sports departments can make great use of YouTube for the same reasons as above. Sports Day is a huge event for many schools so create a Playlist of all the events recorded that day. Parents will know which event their kid was in, and truly appreciate being able to watch them take part over and over.

What else?

Science: the amazing world of science is a YouTube favourite. Remember those experiments where your chemistry teacher burns a Jelly Baby to produce a spectacular display of flames? Share this with your community - it is fun to watch and good to know that's what the kids are getting to see first-hand. 

The Head: oh yes! Your Head is your champion and should be hitting those digital waves for your community to see. YouTube has many possible ways for your head to engage. How about a series of vlogs delivered by your head, or upload the recordings from live-stream Q&A sessions? 

And don't forget to set up PLAYLISTS. Take a look at how the British School of the Netherlands have organised their videos by using playlists.

Flickr & Instagram: photo galleries and filtered pics

In the same way YouTube is for video, Flickr and Instagram are awesome social tools for photos.

Flickr's strength lies in its detail to photography - offering unrivalled specs for image, a full suite of editing tools and a handy tagging system, which allows you to specify variables such as camera, lens, shutter speed, focal length and more.

For all of Flickr's detail to attention, Instagram's appeal is in its simplicity. The process of taking a picture on your phone, choosing a filter, writing a description and uploading to your profile can take less than 30 seconds.

Flickr can do everything that Instagram can, plus more. So why consider both? The answer is simple - Instagram is by far more popular with younger users and a more engaging platform for your community. 

Which departments?

Photography: the obvious answer is of course photography. For aspiring photographers Flickr is superior, combining on-the-go snapping (with Smart Phones) with a platform you can upload images en masse from your camera. Instagram however remains a favourite with teens and most likely your community.

Visual arts: sharing arty content is nice and easy with Flickr and Instagram. 

Sports: Sport is a visual game - videos and photos taken from games and events will always have greater impact over non-visual content.

Trips: in very much the same way as sports, your trips department will receive far more engagement if they post lots of pics from all the amazing places your pupils visit.  

What else?

You can use these channels effectively in any department really! Just remember: visual content is key - if you want to market your school effectively the simple reality is you will need some great images and videos. 

SoundCloud: the place for audio!

We've done video and we've done images. So what about an often understated (and arguably far more traditional) marketing tool - audio? SoundCloud is a social network that deals entirely in audio, making it yet another great tool for schools.

Which departments?

Music: no prizes for this one! All music departments should have a SoundCloud profile so they can share all the amazing things their pupils are doing. Whether they are solo performances, bands, choirs, ensembles, duets, quartets or orchestras - SoundCloud is a perfect social network to share these on.

What else?

We've seen some interesting subjects shared on SoundCloud.

Drama: can be an effective subject for SoundCloud - what level of expression can be put into a dramatic performance when the visual is removed? 

Modern Foreign Languages: being a subject that heavily involves speaking as part of its foundation, MFL is a great one for SoundCloud - particularly when it comes down to assessment work.

Media: check out Alleyn Court Prep School's SoundCloud page - they have been uploading their recordings taken from their pupil-run radio station. 

Pinterest: a channel for expression

Pinterest can be an odd one for schools to get grips with. In essence it is a platform for sharing and collaborating on pretty much anything visual. We consider Pinterest to be less marketing focussed but a super tool for teachers and pupils alike.

Users create boards - blank canvases that are populated with Pinned images. This can lead it to be a super teaching aid - allowing teachers to collect helpful material for teaching and pupils inspiration for learning.

Our past blog covers the creative arts on Pinterest - be sure to read it for more on Pinterest and its usefulness in the classroom.

Which departments?

Creative arts: Pinterest holds a special place in learning because of its ability to inspire. Whether it is Picasso-inspired works, minimalism, street art, architecture, clay moulding, airbrushing, hand painting, totem pole whittling, or whatever - Pinterest can offer new ideas to explore.

In fact, any subject can find inspiration on Pinterest! What about:

Design & Tech / Crafts: in very much the same vein as creative arts, Pinterest can inspire D&T lessons and the crafts. 

What else?

As a final point about Pinterest, why not make boards that promote your school? Collect images from sporting events, open days, the seasons as seen at your school, objects that are in your school colours and so on. The idea is to give a good visual representation of how you want your school to be seen and the spirit it entails. 

Issuu: paper-free publications

Issuu is for publications. It is a platform for files such as PDF's - allowing users to flick through pages with a click. More often than not, Issuu becomes a school's archive for all their newsletters. 

In using Issuu schools are cutting down costs by reducing the need to print on paper.

Users can categorise their content into Stacks. For example, you may have a Stack that collects all of your newsletters from 2017 or perhaps a Stack dedicated to annually released publications. 

Which departments?

Media: media is a typically good place to start. Does your school have a magazine - perhaps even a pupil run publication? Upload it to Issuu so you can effectively share it with the world.

English: school newsletters and magazines take the front-seat on Issuu, but there are some great ideas you can use it for. We've seen schools use Issuu to share digital copies of their pupil's literature - collecting poem, short stories, essays and writing into annual publications.  

What else?

Issuu can also be a good space to upload all the reports and policy documents that often get buried within your website. By creating a Stack or two you can share everything you need for inspections and the like, simply by sending a few URL's.

What about you?

As you can see there are various social channels to make effective use of in all walks of your school. By using these channels in creative ways you are reaching your community and beyond. 

Which channels do you departments use? How are your teachers and pupils using social media?

Let us know in the comments.

4 tips for using Facebook Live in your school

In five years, most of Facebook will be video.
— Mark Zuckerberg, 2014

It is likely by now that you have heard of and seen (or even used) Facebook Live, or another live-streaming network (e.g. Periscope). In our predictions for 2017 we saw live-streaming as being a major trend in 2017.

It would seem that Facebook agree as they push forward with a massive advertising campaign for Facebook Live. The war for live-streaming supremacy has begun in earnest.

With live-streaming likely to be a significant tool in your school's marketing shed, what steps should you take to make the most out of it?

1: Let people know when you're going live

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Obviously you will be wanting an audience when you decide to live-stream to the world. Even more obviously you want this audience to be made up of people from your own community!

Send parents an email or detail specific time and dates in your school's newsletter. Likewise, share these details across social media and engage with your community if they have any follow up questions. Many parents will not have used Facebook Live before so it is essential you know the basics, so they can join your broadcast issue free.

TIP: make this compelling to better entice your intended audience. You want your viewers to want to join your live-stream.   

2: Make sure you have good 4G or WiFi

Nothing will look worse than a live-stream riddled by lagging or cutting out 😱. Plan ahead and test your phone's 4G where you plan to broadcast. Better better still ensure you have a strong, stable WiFi connection.

3: Invest in a smartphone tripod / stand & battery pack

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Now your connection is stable it can't hurt to make the image stable! Investing in a tripod is the simplest way to ensure this.

There are various types of tripod you can look into but our recommendation, for its versatility, is something akin to the Joby GorillaPod. These tripods other more flexibility, over conventional ones, when you are out and about. We have one in the office and it is impressive how we can set it up pretty much anywhere. 

Likewise a battery pack / portable charger can be a real life-saver - imagine being 10 minutes into an awesome broadcast and your phone runs out of juice? Disaster! 

There are lots of great choices out there but our recommendation goes to the very tried and tested Anker range. Simply plug the packs in over night (usually via USB) and they are ready to go! When your phone is drying up, plug it into the battery pack in exactly the same way you'd put it on to charge normally.

4: Ask your viewers (parents) to subscribe to Live notifications

It's easy for your viewers to "subscribe" to your Live-streaming channel - just a simple tap / click of the Follow button when they are watching your broadcast.

Let your viewers be aware of this while you are live-streaming and they can choose to get notifications whenever you go live. This can also be done on the regular videos too (i.e. the saved recordings of your live-stream)  👍

And there you have it - 4 simple tips that can really up your live-streaming game. 👍

What else can you do?

  • As with most social media platforms you want engagement to be at the forefront of your mind. Something as simple as a a quick hello to your audience, as they join, or responding to their comments ensures that this engagement is being maintained. 
  • A broadcast shouldn't always be short and sweet. Facebook's own recommendation is that a live-stream should last at least 10 minutes. Of course, this won't always be the case but don't be afraid to keep going if you have something to share. On Facebook Live a single live-stream can last up to 60 minutes - plenty of time to share your #SchoolStories and engage with your audience. Statistics show people are up to 3 times more likely to watch a live-stream for longer periods vs. a regular, non-live video!
  • Remember: video content is king in 2017! Flex your creative muscles and live-stream often. Mix up what you do and how you do it to keep your audience coming back for more. 

 

We hope you enjoyed this article and are ready to live-stream to the world. We'd love to hear all about your thoughts and ideas. The potential for live-streaming in schools could be huge - so get out there and give it a go! 😎

Best of luck and have fun!!!

How do kids use social media? Let's understand it!

Make it a rule never to give a child a book you would not read yourself
— George Bernard Shaw

As we make headway into 2017, it will come as little surprise that social media usage continues to rise. At the end of last year, the total number of people on social media had exceeded 2 billion - with experts predicting it to move smoothly past 2.5 billion this year.

That is an incredible number - more than a 3rd of the world able to connect with one another!

But how many children are using social media? 

The Facts (13 - 17 year olds on social media) 

71% of teens using social media state they use more than one social media network. Out of these Facebook is the one used most often - with Instagram and Snapchat in 2nd and 3rd respectively.

Statistics taken from Pew Research Centre

Statistics taken from Pew Research Centre

With such a high number of teens using social media, surely these networks have age limits and restrictions to ensure the safety of our children? 

The short answer is yes. Almost all social media networks have a minimum age restriction of 13 or above. However, the simple reality is: 75% of children aged 10 - 12 have a social media account.

So what are the age limits on the most popular social media websites? 

  • 13 Years Old: Twitter, Facebook, Instagram, Pinterest, Google+, Tumblr, Reddit, Snapchat, Skype, Myspace, LinkedIn
  • 14 Years Old: LinkedIn (in USA)
  • 16 Years Old: WhatsApp
  • 18 Years Old: (or need adult permission): Kik, YouTube, Flickr, Xbox Live, Tinder

Some stats can make for a scary read above more worryingly the harsh reality is that...

THESE AGE RESTRICTIONS MEAN NOTHING!!!

If a child wants to sign up to social media, they will do. Facebook will not ask for proof of age.

Don't worry it's not time for a mass panic! It's just important to understand that children will be using social media and in instances they will be using it excessively.

So how do we educate children on social media? 

Educate Yourself

As parents there are plenty of things we won't understand about our children. Why are they wearing those clothes? Why are they singing that song?

As parents and role models it's important that as adults we understand social media. And to understand the behaviour around social media.

We could just read all of the bad stories about social media and go into a mass panic, urging children to keep away. I't just won't work. Children will use social media. You can't control it.

And if you can't control it, adapt to it.

People fear what they don’t understand and hate what they can’t conquer
— Andrew Smith

So how do you educate yourself on social media? 

  1. Create an account: "There are so many social media networks! Where do I start!?" Start easy. Try the biggest social networks, especially those popular with teens aged 13-17 (Facebook, Instagram, Snapchat). 
  2. Seek help from an existing user: Social media channels are created to be simple. You will most likely manage alone but getting advice from an existing user during your first steps can be really beneficial to your understanding.  
  3. One step at a time: Do not grab a list of every social network and sign up today. It's important to get a proper grasp of one social channel at a time. Being enthusiastic is great but just be patient. 
  4. It's not a spying tool: Don't sign up to Facebook and immediately send a friend request to your son or daughter and their closest friends. Sign up to educate yourself on how to use social media. Try making your own circles and using it for your own entertainment. This will give you a proper working knowledge of the network. If you spook your child they will just move onto a new network which you don't understand. 
  5. Watch and learn: Ask actual teenagers how they use social media. Create an open and honest dialogue and observe how other teenagers communicate in a mobile and social world.
Because of their social position, what’s novel for teens is not the technology but the public life that it enables
— Danah Boyd

Educate Your Children 

Don't be fooled that you will ever know more than your children when it comes to social media! However, knowing enough to help support and guide them is all you need. Understanding each network and why children want to be on there allows you to have a deeper knowledge and give better advice.

If you stop children from being on Twitter or Facebook, they'll just move to WhatsApp or Instagram or SnapChat or...whichever app is taking the teen world by storm (this year it could be Monkey - chances are you've never even heard of this one?!!?) Give them the skills to make good decisions and to stay safe first and foremost.

The following are a few practical lessons to teach your children, and are arguably some of the most important lessons about social media. Everything on social is permanent and your social profile is an extension of yourself, so be cautious and sensible.

NOT BORING...BUT SENSIBLE 👍

1. Teach children that whatever they put online is permanent (this includes texting!) Private is not always private. The photo they post online is not owned by them anymore. It’s owned by Facebook, Instagram, and Google, etc… and they can do what they want with it (so can that bully who happens to be a friend of a friend on Facebook which gives them access to certain photos your child's posts).

2. Teach your child not to interact/follow people they don’t know in person. YouTube star Coby Person has made two fantastic, powerful videos conducting social experiments in which he messages teenagers using a fake profile. This is a real hard-hitting video which should be shown to all children to highlight the dangers of social media. 

3.  93% of managers check a candidate's social media profile. This stat is really important. If a child uploads anything which an employer would deem inappropriate, it could stop them from getting for their dream job or even going to their preferred University.

  • 55% of managers reconsider a candidate based on what they find on their social media channels
  • 44% of hiring managers see posts about alcohol as concerning
  • 83% see references about illegal drugs as a huge turn off
  • 26% of hiring managers check an applicant's Facebook page
  • 16% of hiring managers check an applicants Twitter page

What if a child asks you if they can sign up to social media?

Don't start with NO! If your child is one the few children who has asked you to sign up to social media before doing so. It's important to discuss with your child there reasons for wanting to sign up to social media. 

1. Why do you want an Instagram account? They’ll probably answer with something like “Because ALL my friends have one”

2. Which of your friends are on Instagram? Hopefully they will tell you. If not maybe they’re not ready to be on social media

3. Are these the only people you would be friends with on Instagram? This might be a good time to talk about only interacting with people they know in real life. Ask them "what would you do if a stranger added you?"

4. What do you know about Instagram? They may say something like “You talk to friends and share photos”

5. What kind of photos would you be sharing? Our guess is that they’ll say something like “I don’t know. Me and my friends.” This is a great time to talk about what types of photos are appropriate to share online and why

Our kids will be doing jobs that don’t even exist yet! Are we leading by example and preparing them?
— Simon Noakes, CEO & Founder, Interactive Schools

Tips for monitoring children's social media use

It's very likely that your children will know more about social media than you do. So how do you monitor your children's social media use without invading their privacy? 

1. Ask and discuss: The best approach to discussing social media with your child is to open up a line of communication with them without judgment or consequences. Ask them about how they use social media, what they like, what they dislike, and what they use it for. If they’re willing to share, it’s important to keep an open mind and not overreact or to let anxiety take over when they respond. If you want them to feel comfortable sharing with you, there has to be mutual respect and some room to experiment and grow.

2. Consider the benefits: Communicating on social media is how this generation makes friends, deals with problems, finds jobs, and learns about what’s going on in the world. There are limits to what should be experienced behind a screen and what should be done without the aid of technology, but there’s no better way to stay informed and communicate with others in an instant than through social media.

When teaching them, we need to focus on proper use and what’s appropriate and inappropriate. Teach them how to use social media effectively and educate yourself on how best to assist them. Encourage safe behaviours and habits, so they will be able to enjoy learning and sharing on social media, and make the communities they participate in a positive and enjoyable place for others.

3. Learn about the network: After learning about the sites and apps that they use, do your own research. Check the app or network’s about page, reviews, FAQ’s, and consider contacting them if you have unanswered questions.

4. No need for spyware: If you Google 'monitoring your children on social media', you will see results appear with fancy, expensive, spyware. All we can do is educate children to our best ability. We tell children that stealing is bad. We don't follow them around shops making sure they don't steal. We have to hope they understand what is right and what is wrong through what we have taught them.

5. Check privacy settings: Check that your privacy settings for the Internet and Facebook are set to the strictest levels. Depending on which browser you are using, you can adjust the settings directly from the options tab and adjust levels around cookies, third party sites and more. This not only protects the computer user, but also the computer from the threat of viruses. Checking your Facebook privacy settings is easy as well. Simply go to Facebook's policy page to ensure that you are up to speed on its privacy policy and make any changes you deem necessary.

Social media is NOT scary, nor is it bad. What scares people the most is that they don't understand it.

By understanding it, we give ourselves the deep understanding to give the best advice for our children.

We would love to hear any thought or comments your have below about staying safe on social media!

The #FutureSchool: Evolution or Transformation?

For hundreds of years pedagogy has formed the core to teaching and learning. 

Learning outcomes and academic results have become the focus for educators and the community around them - a narrow view that is having less and less to do with today's modern needs in education. While striving for educational greatness is not necessarily a bad thing, the single-mindedness desire to top league tables and churn out the best grades is failing our children. Schools need to be adaptable to new styles of education, otherwise the only losers will be those who are receiving an education.

Schools tend to focus on buying technology, without considering the human impact.

Schools talk a lot about ‘educating the whole child’, and ‘giving them opportunities beyond the curriculum’ to thrive in what they are good at - but are we missing the point? 

The Reality

Teaching practise has had to evolve to the changing world around us. However we, as people, have not evolved at the same rate. Sorry humanity but humans are lazy by design. We typically look for the easiest path, so long as the result is acceptable. Technology has played a significant part in making knowledge far more accessible - and when used correctly it has helped make learning a more immersive, engaging and fun undertaking. But these are the exceptions!

Why?

Because schools tend to focus on buying technology, without considering the human impact. It's easy to see why - tech is more often than not wrapped up with simple labels and the promise of being the answer to everything:

  • Virtual Learning Environment (VLE)
  • Parent Portals
  • Management Information System (MIS)
  • Learning Management System (LMS)
  • ...and so on!

All of these have one thing in common - they invariably fail after the point of implementation. This is because users (real people) have not been considered enough, nor trained to unleash the full potential of these innovations. 

Schools are left with these technology silos - slowly becoming digital graveyards to old ideas.

Users are often only defined as the end-user (at the point of consumption) but we must consider this both in terms of management (someone needs to manage the data / content going in), and also in terms of the consumer (accessing this data / content in their personalised way).

So schools are left with these technology silos - slowly becoming digital graveyards to old ideas. The entire platform is doomed to fail the very moment a user gives up using it for the intention it was originally brought in for.

Data, then, becomes inconsistent and untrustworthy. Likewise, the point where users access this information becomes confusing, duplicated across multiple systems and completely lacking in data integrity. The true foundations to a sustainable and scaleable technological infrastructure need to be revisited and challenged

Perfect Harmony

For this to work, a #FutureSchool needs to bring into perfect harmony:

  • technology
  • big data / content
  • the environment
  • human behaviour

When technology is integrated correctly into our lives it is invisible. It has been weaved seamlessly in to the fabric of the environment and our day-to-day living. It is easy to use and easy to manage (this part is often forgotten). Most importantly, we must start to put people at the front of all our IT decisions. We need to understand the innate behaviours that people have for using technology - and what they wish to consume. Only then can schools deliver amazing, fantastic, super user experiences.

If we are to educate our children for a #FutureWorld, then the #FutureSchool needs to correlate to this.

This requires immediate transformation within schools. We are probably at the only time in history that our children know more about the real world around us than the teachers. This is certainly true when it comes to technology and social media.

Schools and teachers seek the easy path and bury their heads (human nature again). But we must invest in more staff training. We must spread this knowledge to parents (organising parent training events) to better help and support them. It is pointless to say that this huge change is coming - the change has happened! If we wish to support the next generation of students this educator / parent knowledge needs to be in place - now.

#Disruptive Thinking

If we are to educate our children for a #FutureWorld, then the #FutureSchool needs to correlate to this - and not just be an attempt to introduce technology into a classroom and hope that it is enough.

We all need to challenge the way we look at things if we are to truly impact the future of education.

Put the ‘human first’. Ignore this basic principle - and it will all fall down like a house of cards.

Simon Noakes (Founder & CEO)
and father to four children aged 5 - 13 years!

 

2017 Social/Digital Predictions (Part 2 - School-Specific Predictions)

Following on from last week's industry-specific predictions, we take a look at 6 predictions for schools in 2017.

So, let's get started...

[1] VR

2017 is a big year for virtual reality (VR). We've already had exciting hardware releases with Playstation VR and Samsung Gear.

Facebook is betting big on VR, with Zuckerberg believing VR will be the future of the platform.

Schools are going to play a big part with VR too - in both education and marketing.

Children in schools are going to grow up and enter a world that has heavily adopted VR - just as computers were. Google are already pledging to bring VR to 1 million pupils in the UK.

We'll start to see more schools using VR inside classrooms. We'll also see schools offering VR tours of the school, and to watch concerts, sports fixtures etc.

There's no more immersive way of a experiencing a school, without physically visiting it, than through VR.

[2] 360 Tours

This is the year of 360. More schools will be recording 360 videos, and offering 360 tours of the school. 

We've already set up 360 tours within Google Street View - and this has seen huge success. 

This works with VR too. Prospects can put on a VR headset and have a tour of your school. An exciting opportunity for any school - particularly for international schools, where families cannot physically visit the school first.

These can be built directly into Google, and Google Maps. Notice when you search for 'Eagle House School' on Google, it shows a 'See Inside' option.

[3] Live Streaming

Schools are going to do a lot more live streaming compared to 2016. Many have already experimented with Periscope (Twitter) and Facebook Live, and found successful engagement with parents.

We talked about this back in 2015 - and it’s worth taking a look at how we saw schools using streaming services.

We are going to see more schools offering tours of schools through live streaming.

Schools will either offer open-group style tours - open to anybody (or select people) at a specific time. Or one-to-one personal tours.

We'll start to see more social media posts like this:

"Our next LIVE Open Morning will be at 11am on Tuesday 7th February. We'll be going live on Facebook and Twitter - sign up now to receive a notification!"

Here's a quick guide to getting started with Periscope - and some tips for Facebook Live.

[4] Head Vlogs (#NotBlogs)

A few years ago, the question was: ‘Should my Head be blogging?’ Today, the question is around vlogging.

As we see vlogs becoming the new TV shows, schools are looking to their Heads for vlogging material.

Now, we don't expect heads to go into full ‘vlog mode’, capturing and editing every part of their day. However, we expect some to turn their weekly newsletter, or blog post into video format.

You’ve got to play to your strengths. Some people are great in front of a camera, some are better face-to-face, and others through writing.

If your head is excellent in front of a camera, it may be worth exploring video content / vlogging.

Or maybe a student vlog… ;-) 

The British School in The Netherlands have a vlog playlist for their CEO/Principal, @Kieran_Earley

The British School in The Netherlands have a vlog playlist for their CEO/Principal, @Kieran_Earley

[5] Progressive Web Apps

Native apps have been difficult for schools to manage, and costly to build, run, and support.

We’re expecting more schools to go down the web app route - particularly ‘Progressive Web Apps’ (PWAs). These are:

  • Reliable
  • Fast
  • Engaging

Google has publicly evangelised PWAs, as they combine the best of web and mobile apps. Think of it as a website built with web technologies, but feels and acts like a mobile app.

A school’s main website is for prospects - anybody that doesn’t know about the school can get an immersive understanding of the school.

This leaves parents being communicated to in a different way. A parent app breaks down the friction-to-use barrier. Instead of finding the app in the app store, downloading it, installing it, opening it - a PWA is instantly available to use, eliminating unnecessary stages.

[6] Even Harder to Stand-Out

Competition around the world is heating up for schools - and the challenge to stand-out is becoming much harder.

Schools believe they are different, and they are. But many schools find it hard to articulate why they’re unique in a way that resonates with prospective families.

We expect more schools to place an emphasis on their creative advertising - through their website, online ads (Google, Facebook etc.) and offline advertising.

We're finding more and more so that the creative is the variable to a successful marketing campaign for a school.

A campaign with great creative leads to:

  • A deeper emotional connection with a school
  • A better understanding of a school
  • More visits to the website
  • More people talking about the school
  • More enquiries

There are many benefits to a campaign - with the emphasis placed on your school's particular goals. Is it to increase numbers? Change perception? Become more well-known?

Take a look at some of our latest creative campaigns.

And do let us know if you'd like to find out more.


What do you think? Are you seeing these trends? What do you think schools should be aware of in 2017? 

Let us know your thoughts in the comments!

Oh yes, and don't forget to subscribe to #SchoolBytes for more weekly school marketing articles!